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garth@bethink.co.za
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Prepare for your yearly financial review
21 Jan 2026
Molo Reseller and Partner Value Proposition
Through conversational AI and innovative customer connection strategies the Molo platform enable organisations to extract more value from their existing staff and content. As a result, Molo Partners assist their clients in unlocking additional business value through their involvement in their clients customer engagement strategies.
The Molo Partner Program is designed to enable qualified partners to:
- Expand their service offering into customer engagement
- Generate additional recurring revenue
- Deliver high-value customer engagement solutions
- Participate in the fast-growing AI and digital experience market
Read the MOLO Customer Value Proposition to understand the value you can deliver to your customers by introducing Molo to them.
Why Partner with Molo?
As a Molo Partner, you can:
- Add AI-driven customer engagement to your portfolio
- Create new recurring revenue streams for your business
- Earn services revenue from implementation and support
- Differentiate your business beyond ERP, CRM, Payroll or traditional consulting
- Create upsell opportunities to your existing customers
- Deliver modern, future-ready digital experiences to your customers
- Use the Molo customer engagement proposition to prospect for new customers
Who Should Become a Molo Partner?
The Molo Partner Program is ideal for:
- ERP and CRM partners (Sage, SAP, Microsoft, etc.)
- Digital agencies and UX firms
- Management consultants and business consultants
- Digital Marketing consultants and service providers
- IT services companies and system integrators
- Industry specialists with strong client relationships
- Financial services, healthcare, pension funds, and professional services consultancies
Partner Classification
Level 1 - Registered Partner (Sell Molo)
Ideal for:
Partners who want to introduce Molo to their clients and earn a once-off commission at successful implementation.
What partners do:
- Market and sell Molo subscriptions
- Ensure potential customers are thoroughly aware of the capability, implementation requirements and process.
- Register deals and manage the commercial relationship
- Earn 15% once-off commission on annualised subscription revenue
What partners don’t do:
- Implementation or technical configuration
- Ongoing technical support
Level 2 - Certified Partner (Sell & Implement Molo)
Ideal for:
Partners who want to deliver projects and build a practice around Molo.
What partners do:
- Sell Molo
- Implement and configure Molo.Page, Molo.Content, Molo.Card, and Molo.Chat
- Onboard customers
- Provide 1st-line support
- Earn 20% recurring fees on subscriptions
- Earn a % of implementation and services revenue
What Molo provides:
Molo enables and provides partners with:
- Partner training and certification
- One Molo license to demonstrate the Molo capability
- Sales enablement material
- Use case libraries and proposal templates
- Partner support and escalation
- Ongoing product updates and roadmap access
The above content differs for a Level 1 and Level 2 partner.
How to Become a Partner
Become a Molo partner in 5 easy steps:
1. Apply to join the program
2. Complete a short capability assessment
3. Sign the Partner Agreement
4. Complete training and certification
5. Start selling and delivering Molo
The Molo Partner Promise
A Molo partner can expect the following:
- A Simple, transparent commercial model
- No participation, retention or signup fees
- No lock-in clause or hidden accountability
- Strong product differentiation with unique strategic customer value drivers
- Expert Molo consulting support to win customers
- Expert Molo technical support to implement the Molo platform for clients
- A long-term partnership approach
Let’s Build the Future of Customer Engagement Together
