MOLO PLATFORM CUSTOMER VALUE PROPOSITION

The Molo Platform sits in front of your existing systems, content, and processes and provides customers with a conversational, guided, and intelligent digital front door to your business.

Definitions

Customer - the organisation that contract with Molo to implement the Molo Platform in their operation.

Client - a human that engage in a product or service relations with the organisation that implement Molo Platform.

The Problem Molo Platform Solves

Most organisations already have:

• Websites, portals, apps and content
• Self-service tools and forms
• Call centers and service teams
• Sales Representatives and Account Managers

Yet clients still:

• Struggle to find what they need
• Choose the wrong options
• Abandon digital journeys
• Call service centers for simple things
• Repeat themselves across channels
• Get frustrated by fragmented experiences

The result: High service costs, low digital adoption, inefficient processes, unhappy clients, and overloaded staff.

The Molo Approach

Molo changes the engagement model from:

“Navigate our organisation, menus, and forms” to “Just tell us what you need.”

The capabilities embedded in the Molo Platform:

• Is designed and trained to understands client intent through conversation
• Guides clients through the right journey
• Answers questions and has conversations using existing content and rules
• Helps clients complete tasks correctly the first time
• Escalates to professionals only when necessary, with full context of the clients need

It does not matter if the client is in the process of buying a product or is already consuming a product - the Molo Platform principles at any point of the client journey.

What Makes Molo Different

Molo is:

A conversational orchestration layer that sits in front of the organisations entire digital and operational service environment. Molo instantly turn client conversations into outcomes.

The Molo Platform connects Content, Systems, Processes, and People into one coherent client experience.

The Molo Platform is the only platform that truly enable client centricity.

Molo Platform is not:

• Just another chatbot or tool
• Just another portal
• Just another channel

Business Outcomes You Can Expect

Reduce Cost-to-Serve

• Deflect 30–60% of service calls to a MOLO AI Assistant or Agent
• Shorter call handling times
• Fewer repeat calls
• Lower training and support overhead
• Increase existing staff capacity multifold
• Exponentially scale existing employee output

Increase Digital Adoption

• Clients don’t need to “figure out” your systems
• Higher completion rates of digital journeys
• Less abandonment of self-service
• Enable existing call center agents to participate effectively in adoption

Improve Client Experience

• 24/7 availability to support clients
• Higher client engagement
• Faster answers in any language
• Less frustration
• Fewer handoffs
• Consistent answers across channels

Improve Governance & Compliance

• Every conversation is logged
• Every answer is traceable to content
• Every escalation is recorded
• Consistent, controlled messaging

What You Can Use Molo For

Molo is ideal for:

• Client support & service
• Onboarding & client education
• Status enquiries & explanations
• Guided digital journeys
• Complex rules and document-driven processes
• Lead generation qualification

Especially in the following disciplines:

• Financial services
• Healthcare and Medical Aid
• Insurance
• Utilities and Telecoms
• Government and Public Services
• Education

Molo is effective in any high-touch, high-volume service environment.

How Molo Fits into Your Environment

Molo does not replace your systems.

It sits in front of your Website, Portals, Content, CRM, Call center, to orchestrate your existing client engagement experience into one simple client experience.

Molo Platform Capabilities

• Molo.Page – Your intelligent, guided digital front door (optional)
• Molo.Content - Molo intellectual property that ingest your content into the Molo AI Engine
• Molo.Card – Smart interactive identity, digital profile, and sharing layer
• Molo.Chat – AI-powered conversational and content-based engagement

Start Safely with a Sandbox POC

Deciding to invest in AI powered client engagement is a meaningful investment that expect certain gains. The Sandbox POC is a unique Molo proposition that enable customers with a quick turn-around POC to validate expected gains before large investments into AI capability. Specific use cases can be deployed in a sandbox environment to:

• Prove business value
• Test real use cases
• Involve real users and clients
• Build a proper business case before full rollout

The Molo Promise

Molo helps its customers serve more of their clients, better, at lower cost — using the people, systems, and content they already have.

Important Strategic Note

Molo is a business transformation layer.

Molo is not a tool, it is not a feature, and it is not a chatbot.

How Partners Should Use This CVP

Partners should use this CVP as their primary customer-facing value story before talking about:

• Features
• Architecture
• Pricing